I’m most passionate about how a product feels in someone’s hands

Personalized stories for kids made from their own world and imagination, live on web, iOS, Android and TV.

Leading AI integration, from design systems to shipped products, for an enterprise AI suite serving healthcare and wellness brands.

The full digital experience, from in-club kiosk to app, that grew app adoption among active members to 83%.

An AI-powered operating system that takes founders from idea to launched business in 30 days, with a live business scorecard, guided next steps and a valuation built in.

Led UI/UX alongside Apple to bring Apple Fitness+ into the Anytime Fitness app, from first wireframes to onboarding.

A ground-up app and landing page optimization for one of the world’s largest gyms. The app launched in under seven months, lifted 90-day activations 41% and drove $47.8M in incremental revenue.

Logos, poster art and visual design for Thirty Seconds to Mars’ Camp Mars festival.

A motivational fitness brand, app and smart equipment line built from scratch that reached over 8 million people and was acquired.

Identity, web and social design for Ice Cube’s Contract with Black America, a project for social change and equality, created in collaboration with Shepard Fairey.

Led design from inception to acquisition, growing the team from 4 to 50+ and taking live streaming from high school sports to events on every screen.

Launched auto.com on web and mobile, using multivariate testing to grow conversion and revenue.

Helped turn a local apartment magazine into a profitable lifestyle rental brand that was acquired by Classified Ventures.

Designed and built the front end for MyMedia, the Apartments.com toolkit apartment communities used to market their listings, send digital brochures, build Craigslist ads and keep residents in the loop.

Captured stills and footage of my uncle Ra Paulette in his pursuit of carving unique spaces by hand.